Vision: We seek to expand the JR Donut & Coffee's prosperity and be the lead provider of most affordable and delicious Donuts and Coffee.

Mission:
The JR Donuts & Coffee commits itself to:
- Provide a quick, easy-to-use ordering and developing technology.
- Provide a continuous maintenance to the system to maintain its operation
- Provide an excellent customer service/product to obtain customers satisfaction
- Provide an affordable and delightful snacks

Goals: The goals of JR Donuts & Coffee are: - Optimizing processes - Increasing client contentment - Promoting expansion